Changing lanes, adjusting course... I've landed back with Cartamundi. This time, fully dedicating myself to the community as a Fan Experience Manager. It takes some of the best experiences from my time at Blizzard Entertainment, injected into a fun new project that Cartamundi has me working on and makes me feel right at home.
This whole journey led me where I am today. A proud member of the Media Operations team at Blizzard Entertainment. Media operations oversees the strategy & campaign implementation of all Blizzard products in Europe (25+ countries). As a Media Operations Manager, I manage a part of the multi-million euro annual budgets to deliver on innovative and European wide digital branding & performance campaigns aiming at acquiring new users, while keeping our current player base aware & engaged with our brands.
As part of the Rovio Ad Ops team, my responsibilities lay within implementation, management and optimisation of ad campaigns within the Rovio games and toons. It was great to be part of a global operating company, gaining experience in cutting edge marketing practises within mobile and working on cross-promotions of the beloved new games that bring joy to the hearts of the fans.
Joining their team of savy marketeers within the J&J Janssen BeNeLux office, I got to consult on a new tool for CRM and aid in the rollout of a new internal marketing and communications strategy. Bringing in fresh new ideas gained in my newly acquired Digital Marketing degree and putting to use my knowledge of the internal bussines units gained in the Leadership Development Program.
Being hungry for a solid creative base within my career, I took the lead of the development of Cartamundi's new digitalized board game. I successfully delivered the board game within a very tight deadline and the project became a showcase model of Cartamundi capabilities. A result of establishing effective working relationships with the talented individuals across departments from designers to developers and factory workers to develop an innovate concept together.
Two years with the IT Leadership Development Program boosted my business skills and gave me invaluable experience leading key strategic projects with top executives of the company. I delivered a new tool for the packaging & labeling department to streamline blind clinical studies and I worked with global digital marketing on innovation projects and .com deliveries. With this high visibility program came the responsibility to ensure excellent communication skills and build a strong networking presence. It's also where I took my first steps as a producer, working with a team to deliver 3D animations and video content.
The greatest lesson to be had when being a surf instructor is how to remain calm when you have no control over the environment around you. The best thing you can do is keep your head clear, act to the best of your abilities and while you are at it, ensure everyone is having a good time. It is then when you get the best results out of yourself and others around you. These are just some of the lessons I carry on into all my life's endeavors.
